Daytime TV To Get Primetime Heavy
Roseanne To Host New Talk Fest
by Cael O'Maolain Rogue Market Correspondent
NEW YORK, May 21 - Roseanne Arnold announced today that she is hanging up her sitcom wardrobe in favour of the costume of daytime TV talk show host. The announcement came on the same day that her long running ABC comedy series ended. Roseanne called the opportunity to host her own talk show "a dream come true", citing talking back to guests on other talk shows as one of her favourite past times. "I'm not going to be like everyone else, but I'm not sure exactly what it is I'm going to try to do," the actress commented humbly.
The brothers, Roger and Michael King, owners of King World, outbid several undisclosed bidders to produce and syndicate the new five-day-a-week show set to begin in the fall of '98. King World stock was reportedly part of the signing package. The Kings downplayed any possible rivalry with Rosie O'Donnell and Oprah Winfrey. And since King World also syndicates Oprah, Roseanne can only benefit from her peer's success.
Roseanne is "the biggest star in the history of television to go from a prime-time series to daytime TV," commented the Kings at a news conference to announce the upcoming new show. "Since Oprah has lost a few pounds again and Rosie O'Donnell has found a new diet plan, we felt the need to hedge our bets. Sex may sell in prime time, but during the day fat is king."
Roseanne's and Oprah's Rogue market stocks have remained relatively stable as of late both in light trading. However, with the announcement of Roseanne's new show, her stocks should see a steady rise over the coming months. She, after all, has plenty to talk about. Rosie O'Donnell has conversely seen fairly heavy trading on the Rogue Market with her shares reaching an all time high.